Productive potentials are (supply and demand - marketing and follow-up - economic capabilities and resources).

The answer is: economic capabilities and resources.

Productive potential is the economic capabilities and resources available to a society to produce goods or services that add to its economic activity. It is determined by the availability of natural resources, technological progress, level of investment and developing activities undertaken by the government. The productive potential of any country varies from one country to another and is determined by the available natural resources and the initiatives and projects undertaken by the country. Microeconomics studies the economic behavior of individuals or production units, such as the behavior of firms and households, with an emphasis on the scarcity of economic resources, such as labor or human resources. The productive potential available to society to produce a certain amount of agricultural production is to sacrifice one more unit of production.